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2015-17 Joint-Programme Council of Europe / European Commission (DG GROW)

Budget: 311.000 €
Duration: 18 months (2015-2017)
Project Management: Enlarged Partial Agreement on Cultural Routes (EPA) - Council of Europe, Luxembourg

The Council of Europe’s Cultural Routes has developed strong cooperation with the European Parliament and the European Commission since 2010. The Council of Europe and the Tourism Unit of the European Commission’s Directorate General Enterprise and Industry have pursued productive synergies which has led to 4 cooperation agreements, Joint Management Programmes, on cultural routes and has stimulated the implementation of action which has enabled cultural routes to organise their work more productively and professionally.

The overall objective of the 4th Joint Programme was to increase Europe’s visibility as a tourist destination as well as of its diverse destinations. Its specific objective was to contribute to the touristic visibility and quality of Cultural Routes certified by the Council of Europe or preparing for certification.

Through the varied range of activities implemented during this Joint Management Programme, the joint work of the Council of Europe and the European Commission was highlighted at the international level among a diverse audience of academics, culture and tourism professionals, institutions and stakeholders, reaching international tourists.

New partnerships were developed, both at the European and international level. The Cultural Routes were presented during numerous meetings and events in the tourism and cultural sectors and co-operation agreements with international tourism institutions were signed.

The quality of the Cultural Routes was enhanced through the creation of new management and communication tools and the organisation of specific trainings for Cultural Routes managers, aiming at improving their fundraising, promotion and marketing skills.


  1. A leaflet presenting the programme of the Cultural Routes of the Council of Europe was prepared in 7 linguistic versions (English, French, German, Spanish, Italian, Lithuanian and Russian).
  2. A brochure presenting and describing in detail each certified Cultural Route was design in 2 linguistic versions.
  3. A visual identity (notebook and folder) presents the Cultural Routes concept of travelling through space and time.

 

  1. New video-spot presenting the programme (http://culture-routes.net/resources/video-galleries/video%20spot%20%282016%29)
  2. Interviews realised at the European Parliament in Brussels on 26 April 2016 in the framework of the 2015-17 Joint-Programme between the Council of Europe and the European Commission (http://www.culture-routes.net/resources/video-galleries/Interviews%20at%20the%20European%20Parliament%20%282016%29)

 

  • Blogger’s Trip (http://blog.culture-routes.net/)
    The bloggers trip took place during 5 days, on 25-30 August 2016, and promoted two Cultural Routes (Transromanica and the Roman Emperors and Danube Wine Route) in the Easter-Europe region (Austria, Slovenia, Serbia).

 

  • Digital Campaign – Online Competitions. A specific digital campaign was organised between September 2016 and January 2017 to reinforce the online visibility of the Cultural Routes of the Council of Europe

  1. Quizz
    Launching: https://www.facebook.com/CultureRoutes/photos/a.94443971431.102133.47412551431/10153957650621432 
    Follow-up: https://www.facebook.com/CultureRoutes/posts/10154001864716432 
    Winner: https://www.facebook.com/CultureRoutes/photos/a.94443971431.102133.47412551431/10154066725816432 

  2. Photo Competition
    Launching: https://www.facebook.com/CultureRoutes/photos/a.94443971431.102133.47412551431/10154029397171432 
    Follow-up: https://www.facebook.com/CultureRoutes/photos/a.94443971431.102133.47412551431/10154042711301432  
    Winner: https://www.facebook.com/CultureRoutes/photos/a.94443971431.102133.47412551431/10154067233256432

 

  • Trainings. Two training courses were implemented under the Joint Programme to support Cultural Routes professionals by improving their management competencies in their respective tourism oriented actions.

  1. Communication (Training Academy, Strasbourg): http://culture-routes.net/sites/default/files/attachments/Training%20Academy%202016%20-%20Agenda.pdf

  2. Funding (Seminar, Luxembourg): http://culture-routes.net/events/meetingseminar-funding-cultural-routes-council-europe-luxembourg