Town planning and ceramics: two words which are only apparently incorrectly associated. Town planning is the art of regulating urban structuring and design; ceramic, in Faenza, is not a material: it is the very essence of the city, the reason why faience is Faenza. Town planning in Faenza is focused on ceramics, in the noble sense of the expression; it considers the moment of ideation, of innovation, of its ability to enrich the urban space and to enhance its recognition in a globalized world. Town planning, in practice, aims at preserving the best-known distinctive feature of a community, rooted in the history of the city.
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