The Iter Vitis Route
The Iter Vitis Route in Europe, involving 18 countries, has its origins in the role of the agricultural landscape linked to wine production as an element of European identity. It brings together European citizens from the Atlantic to the Caucasus, and from the Mediterranean to the Baltic, representing the diversity of European identity.
The aim of this Route is to focus on the wine-growing landscape as a sustainable tourism destination. This entails narrating the history and the life of the people, big and small local histories, through characteristic features: those that are visible (small walls, species of vine, mountains, hills, etc.) and those that are less perceptible (production conditions, vintages, use and consumption, savoir-faire, conflicts, and so on). These tourism activities help to create a "living landscape". They generate economic opportunities for the local population and for what is produced in the vineyards: wine.
Wine tells the story of the life of people living in the territory. It creates social connections and fosters enhanced awareness of the landscape and of the history of the men and women that live there. It also promotes the idea of respect for the environment.